Friday, December 27, 2013

Search Engine Queries Which Lead To Irrelevant Results and Links Which Go Nowhere

Whether it's a 404 error, poor meta tag description management on content pages or simply misleading link description to irrelevant content it's all frustrating.

Sometimes page errors occur not out maliciousness but out of dead links, code error or a bad page extension...I can momentarily live with these errors. It's the other ones which really get under my skin as they waste everyone's time. Search engines need to seriously penalize those idiots for misleading content  descriptions based on search queries. In these few cases, the altruistic content suffers and the irrelevant prevails. Albeit sometimes the relevant content is poorly optimized or not optimized at all leaving the sewage to float to the top.

Then there are the black hole websites. The sites which pull you in based on your query giving you the impression that you will find the answer to your holy grail within a click. Yet what you find yourself doing only is clicking deeper and deeper into nowhere fast.

Banks are notorious for poorly designed sites with hiding or misleading information. The larger the institution the more mindless and user unfriendly the content search experience is.  I've come to realize that bank websites are not designed by marketers or persons strategic in nature of customer service experience. They appear to be developed via the input  of people so far detached from the front lines of user experience; The hard core coders and the VP of finance. 

To that end, I've made my point. Not finding what your looking for is an ongoing issue for all of us and may always be apparent.

Sunday, December 8, 2013

City of Hamilton - Christmas Garland on the Escarpment

I've lived in Hamilton all my life. As long as I can remember we have always bared that tacky garland displaying "Hamilton WishesYou A Merry Christmas."

City Of Hamilton's Cheap and Tacky Looking Christmas Garland is back up on the escarpment. Come on, let's put a better looking sign up. How about a nice year round full colour digital sign with rotating messages from the city including upcoming events, public notices, raw raw tiger cats etc.....that's prime real estate for the city to put up some decent signage instead of wasting tax dollars on useless messages in malls and in bus shelters. I'll say it again...the city needs to think like a business and perform with creativity, passion and competitive edge and not like an organization driven by policy and quotas, and people who do the minimum with myopic tunnel vision.


If they invested in a large multi-coloured  digital display signage panel this could be utilized all year round to promote seasonal, community or city events, messages and more.  

The city could also sell sponsor logo, ad messages to local businesses.





Companies Who Break The Do Not Call List

We've placed our phone number on the "Do Not Call" List but it appears that companies are breaking that list and calling regardless. I just had a call from a gentlemen, sounding like he was calling from India, saying he was calling from Brampton. I couldn't understand much of what he was saying so I said to him slowly and intently, "We are on the do not call list you should not be calling this number.

He kept on mumbling incoherently....I repeatedly said we are on the do not call list. Eventually he said he would not be calling anymore....

If this company is in Brampton and they do call again....I will make the effort to drive down to their telemarketing sweat shop and incessantly repeat the same thing over and over (explaining to them to remove me from the do not call list) in person and give them their own mind numbing canned presentation, until they have to call the police and have me removed from the premises. Do you think this will work? );)