Friday, December 27, 2013

Search Engine Queries Which Lead To Irrelevant Results and Links Which Go Nowhere

Whether it's a 404 error, poor meta tag description management on content pages or simply misleading link description to irrelevant content it's all frustrating.

Sometimes page errors occur not out maliciousness but out of dead links, code error or a bad page extension...I can momentarily live with these errors. It's the other ones which really get under my skin as they waste everyone's time. Search engines need to seriously penalize those idiots for misleading content  descriptions based on search queries. In these few cases, the altruistic content suffers and the irrelevant prevails. Albeit sometimes the relevant content is poorly optimized or not optimized at all leaving the sewage to float to the top.

Then there are the black hole websites. The sites which pull you in based on your query giving you the impression that you will find the answer to your holy grail within a click. Yet what you find yourself doing only is clicking deeper and deeper into nowhere fast.

Banks are notorious for poorly designed sites with hiding or misleading information. The larger the institution the more mindless and user unfriendly the content search experience is.  I've come to realize that bank websites are not designed by marketers or persons strategic in nature of customer service experience. They appear to be developed via the input  of people so far detached from the front lines of user experience; The hard core coders and the VP of finance. 

To that end, I've made my point. Not finding what your looking for is an ongoing issue for all of us and may always be apparent.

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