Banks and advertising. You're richer than you think? Really?

A message to all banks....when it comes to assets and cash flow, 95% of the population is NOT "Richer Than They Think." If they are referring to the richness of your life because you have people who love you or are grateful for a healthy life....well that's not the reason I go to their bank.

I've had enough of the banks spending our interest money on their condescending, patronizing and lofty marketing campaigns with headlines such as "You're Richer Than You Think" or "Not for Profit. For People"
If banks really want to pass their savings onto the consumer the first thing they should do is place a halt with all advertising on all national media campaigns, and put those dollars back into customer service, local marketing and community in a more efficient way than they currently do.  The head offices of national banks should give advertising buying power completely to local branches  to spend in their community on local media and charities. The reason: A bank's marketing person on the local level should know the community and use their buying leverage to harness added value from their local media for partnerships. They should also know which local community or charity organizations are genuine in ensuring that any money they receive goes directly to the client end user who is in need and not large amounts to administration.

Obviously every bank wants to separate it's brand from every other bank and create that unique selling position in the marketplace.

Banks make money from your money and have a tough time spinning that into something good.  I came across this list of bank slogans/tag lines from all around the world:
http://thefinancialbrand.com/taglines/

Here is an actual guideline for creating financial slogans
http://thefinancialbrand.com/1767/guide-to-financial-slogans/

Here are a few I came up with:

• Your money tree with great service
• Caring lenders. Community supporters
• More in your pocket and less in ours
• We're more than just a bank.
• Really making your life simpler
• What a bank should be 

If you are marketing manager with a major bank and would like to use any of the above slogans or a derivative, contact me.